COMMERCIAL IMAGE - In this image provided by Zevia, an ad from Zevia's new ad campaign in the New York City subway system is seen, Tuesday, June 5, 2012 in New York. The ads, from the zero-calorie, ... more 
COMMERCIAL IMAGE - In this image provided by Zevia, an ad from Zevia's new ad campaign in the New York City subway system is seen, Tuesday, June 5, 2012 in New York. The ads, from the zero-calorie, all natural soda company Zevia, respond to the recent soda debate and agree with the City’s campaign highlighting the need to make smarter soda choices. (Photo by Jason Decrow/Invision for Zevia/AP Images) less 
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Associated Press
Tue, Jun 5, 2012 5:34 PM EDT