COMMERCIAL IMAGE - In this image provided by Zevia, Zevia CEO Paddy Spence stands in front of an ad from the company’s new ad campaign in the New York City subway system, Tuesday, June 5, 2012 in ... more 
COMMERCIAL IMAGE - In this image provided by Zevia, Zevia CEO Paddy Spence stands in front of an ad from the company’s new ad campaign in the New York City subway system, Tuesday, June 5, 2012 in New York. The ads, from the zero-calorie, all natural soda company Zevia, respond to the recent soda debate and agree with the City’s campaign highlighting the need to make smarter soda choices. (Photo by Jason Decrow/Invision for Zevia/AP Images) less 
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Associated Press
Tue, Jun 5, 2012 10:36 PM EDT