** COMMERCIAL IMAGE ** In this photo taken by AP Images for JP Selects,Titanic stars Billy Zane, left, and Francis Fisher are seen at the JP Selects Launch Party on Thursday June 16, 2011 in Los ... more 
** COMMERCIAL IMAGE ** In this photo taken by AP Images for JP Selects,Titanic stars Billy Zane, left, and Francis Fisher are seen at the JP Selects Launch Party on Thursday June 16, 2011 in Los Angeles. This Exclusive cocktail event at The Sunset Marquis, hosted by John Paul DeJoria, co-founder of global enterprises Paul Mitchell Systems and Patron Spirits, to celebrate the launch of his new online venture JP SELECTS (www.jpselects.com), an e-commerce platform for socially aware and eco-friendly brands and products. With the motto 'the best for you, better for the world," JP SELECTS will offer consumers a variety of the world's most dynamic products that are also socially responsible. The products available at JP SELECTS are aimed at helping shoppers live a more socially and ecologically responsible lifestyle. A percentage of proceeds from sales of JP Select's brand partners' products will go to Grow Appalachia hunger initiative and John Paul DeJoria's Peace, Love and Happiness Foundation, which supports humanitarian efforts worldwide including the Food4Africa initiative, AIDS Project Los Angeles, Heal the Bay and Children's Hospital of Los Angeles among others. (Branimir Kvartuc/ AP Images for JP Selects) less 
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Associated Press
Fri, Jun 17, 2011 3:04 AM EDT