COMMERCIAL IMAGE - In this photo taken by AP Images for Walmart, Walmart and Hollywood executives speak at a press conference on Tuesday, March 13, 2012 in Los Angeles. Walmart announced an exclusive ... more 
COMMERCIAL IMAGE - In this photo taken by AP Images for Walmart, Walmart and Hollywood executives speak at a press conference on Tuesday, March 13, 2012 in Los Angeles. Walmart announced an exclusive in-store disc-to-digital service, which gives movie lovers the freedom to watch their DVD/Blu-ray collections from Internet-connected devices. Pictured from left, John Aden, executive vice president for general merchandising, Walmart U.S., Simon Swart, executive vice president and general manager, North America, Twentieth Century Fox Home Entertainment, Dennis McGuire, president, worldwide home media distribution, Paramount Pictures, David Bishop, president, Sony Picture Home Entertainment, Craig Kornblau, president, Universal Studios Home Entertainment and Ron Sanders, president, Warner Home Video. (Casey Rodgers/AP Images for Walmart) less 
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Associated Press
Tue, Mar 13, 2012 4:04 PM EDT