COMMERCIAL IMAGE - In this photograph released by Heineken on Thursday, April 12, 2012, Heineken Opens Cold Storage Room at 2012 Coachella Valley Music and Arts Festival in Indio, Calif. (Eric Reed ... more 
COMMERCIAL IMAGE - In this photograph released by Heineken on Thursday, April 12, 2012, Heineken Opens Cold Storage Room at 2012 Coachella Valley Music and Arts Festival in Indio, Calif. (Eric Reed /AP Images for Heineken) less 
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Associated Press
Wed, Jul 24, 2013 1:38 PM EDT