COMMERCIAL IMAGE - In this photograph taken by AP Images for Beneful, New Yorkers in the Columbus Circle subway station play a game of fetch with virtual dogs on a state-of-the-art interactive billboard from Beneful brand dog food, Tuesday, May 1, 2012. The billboard, designed to inspire commuters to PLAY, will be in the Columbus Circle station during the month of May. Visit Facebook.com/Beneful to learn more. (Diane Bondareff/AP Images for Beneful)

Associated Press
COMMERCIAL IMAGE - In this photograph taken by AP Images for Beneful, New Yorkers in the Columbus Circle subway station play a game of fetch with virtual dogs on a state-of-the-art interactive billboard from Beneful brand dog food, Tuesday, May 1, 2012.  The billboard, designed to inspire commuters to PLAY, will be in the Columbus Circle station during the month of May. Visit Facebook.com/Beneful to learn more. (Diane Bondareff/AP Images for Beneful)
COMMERCIAL IMAGE - In this photograph taken by AP Images for Beneful, New Yorkers in the Columbus Circle subway station play a game of fetch with virtual dogs on a state-of-the-art interactive billboard from Beneful brand dog food, Tuesday, May 1, 2012. The billboard, designed to inspire commuters to PLAY, will be in the Columbus Circle station during the month of May. Visit Facebook.com/Beneful to learn more. (Diane Bondareff/AP Images for Beneful)
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