** COMMERCIAL IMAGE ** In this photograph taken by AP Images for Sears Holdings Corp. - After Phi Kappa Tau fraternity brothers completed volunteer work at the Hope Center in Lexington, National ... more 
** COMMERCIAL IMAGE ** In this photograph taken by AP Images for Sears Holdings Corp. - After Phi Kappa Tau fraternity brothers completed volunteer work at the Hope Center in Lexington, National sports reporter Michelle Beadle (top left) and Sears Chief Marketing Officer, Tools and Hardware Bill Kiss (top right) surprised Phi Kappa Tau fraternity brothers at the University of Kentucky with the ultimate renovated sports viewing room in Lexington, Ky., on Thursday, March 31, 2011. The makeover is the first installment of Sears Blue Tool Crew’s Do It Together program – an ongoing effort to recognize individuals and organizations that are using their tools and talents to benefit the community. (James Crisp/ AP Images for Sears Holdings Corp.) less 
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Associated Press
Thu, Mar 31, 2011 3:43 PM EDT