** COMMERCIAL IMAGE ** In this photograph taken by AP Images for Wheaties, Wheaties announces at a press conference, after the 2010 Ironman World Championship, that winner Chris McCormack, right, will... more 
** COMMERCIAL IMAGE ** In this photograph taken by AP Images for Wheaties, Wheaties announces at a press conference, after the 2010 Ironman World Championship, that winner Chris McCormack, right, will be first-ever Ironman World Champion to appear on the Wheaties box, Saturday, Oct. 9, 2010, in Kailua-Kona, Hawaii. From left are fourth place winner Craig Alexander, of Australia, and third place winner Marino Vanhoenacker of Belgium. (Luci Pemoni/AP Images for Wheaties) less 
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Associated Press
Sun, Oct 10, 2010 7:54 PM EDT