Companies trip over themselves to make their brands household names. But only a few brands become so engrained in the lexicon that they’re synonymous with the products themselves. This so-called ... more 
Companies trip over themselves to make their brands household names. But only a few brands become so engrained in the lexicon that they’re synonymous with the products themselves. This so-called “genericization” can be both good and bad for companies like Apple, which must balance their desire for brand recognition with their disdain for brand deterioration. From left to right are: a Jan. 20, 2011 file photo showing boxes of Kleenex tissues, a Kimberly Clark brand; Bayer aspirin tablets photographed May 25, 2004; Johnson & Johnson Band-Aid products shown Jan. 24, 2011; and a March 7, 2012 file photo,shows the new iPad. (AP Photo) less 
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Associated Press
Sat, Apr 7, 2012 8:42 AM EDT