Consumers enjoy free Gevalia coffee samples at a temporary Gevalia cafe open from Dec. 26-31 at 253 West 47th Street, on Dec. 27, 2012, in New York. (John Minchillo /AP Images for Gevalia)

Associated Press
Consumers enjoy free Gevalia coffee samples at a temporary Gevalia cafe open from Dec. 26-31 at 253 West 47th Street, on Dec. 27, 2012, in New York. (John Minchillo /AP Images for Gevalia)
Consumers enjoy free Gevalia coffee samples at a temporary Gevalia cafe open from Dec. 26-31 at 253 West 47th Street, on Dec. 27, 2012, in New York. (John Minchillo /AP Images for Gevalia)
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