Call it a social-media fail. The NYPD’s plan to engage Twitter users backfired when users hijacked the hashtag #myNYPD. Should the police have anticipated the response? Social-media strategist and ... more 
Call it a social-media fail. The NYPD’s plan to engage Twitter users backfired when users hijacked the hashtag #myNYPD. Should the police have anticipated the response? Social-media strategist and Syracuse University assistant professor Anthony Rotolo discusses on the News Hub. Photo: Getty Images. less 
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