NEW YORK, NY - APRIL 17: Coffee Legend Mascot Juan Valdez takes part in Times Square celebration announcement at Juan Valdez Cafe on April 17, 2013 in New York City. (Photo by Michael ... more 
NEW YORK, NY - APRIL 17: Coffee Legend Mascot Juan Valdez takes part in Times Square celebration announcement at Juan Valdez Cafe on April 17, 2013 in New York City. (Photo by Michael Loccisano/Getty Images for Country of Colombia) less 
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Getty Images | Photo By Michael Loccisano / Getty Images for Country of Colo
Wed, Apr 17, 2013 2:59 PM EDT