Curt Hecht, Chief Global Revenue Officer for Weather Channel, left, and Carolyn Everson, Vice President of Global Marketing Solutions for Facebook, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)

Associated Press
Curt Hecht, Chief Global Revenue Officer for Weather Channel, left, and Carolyn Everson, Vice President of Global Marketing Solutions for Facebook, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
Curt Hecht, Chief Global Revenue Officer for Weather Channel, left, and Carolyn Everson, Vice President of Global Marketing Solutions for Facebook, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
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