MUNICH, GERMANY - JANUARY 22: Hilary Mason of bit.ly speaks during the Digital Life Design conference (DLD) at HVB Forum on January 22, 2012 in Munich, Germany. DLD (Digital - Life - Design) is a ... more 
MUNICH, GERMANY - JANUARY 22: Hilary Mason of bit.ly speaks during the Digital Life Design conference (DLD) at HVB Forum on January 22, 2012 in Munich, Germany. DLD (Digital - Life - Design) is a global conference network on innovation, digital, science and culture which connects business, creative and social leaders, opinion-formers and investors for crossover conversation and inspiration. (Photo by Nadine Rupp/Getty Images) less 
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Getty Images | Photo By Nadine Rupp / Getty Images
Sun, Jan 22, 2012 11:05 AM EST