Tanning culture, influenced strongly by reality television and movie stars, banks on people paying for that perfect glow. But what is becoming increasingly clear is that color-seeking customers are ... more 
Tanning culture, influenced strongly by reality television and movie stars, banks on people paying for that perfect glow. But what is becoming increasingly clear is that color-seeking customers are buying into the $5 billion-a-year business and paying for it with their lives. less 
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Tribune
Mon, Jul 14, 2014 2:10 PM EDT