- EDITORS NOTE - RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT AFP PHOTO / LOCOG / HO - NO MARKETING - NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENT - A handout image obtained from ... more 
- EDITORS NOTE - RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT AFP PHOTO / LOCOG / HO - NO MARKETING - NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENT - A handout image obtained from the London 2012 organising committee (LOCOG) on July 27, 2011 shows British artist David Watkins posing with the London 2012 Olympic gold medal he designed. sThe Olympic medals’ circular form is a metaphor for the world. The front of the medal always depicts the same imagery at the summer Games, the Greek Goddess of Victory, Nike, stepping out of the depiction of the Parthenon to arrive in the host city. The design for the reverse of the London 2012 Olympic medals contains five main symbolic elements: the dished background suggests a bowl similar to the design of an amphitheatre, the core emblem is an architectural expression, a metaphor for the modern City, the grid brings both a pulling together and sense of outreach on the design - an image of radiating energy that represents the athletes’ achievements and effort, the River Thames is a symbol for London and the square is the final balancing motif of the design, opposing the overall circularity of the design and emphasising its focus on the centre and reinforcing the sense of ‘place’ as in a map inset. AFP PHOTO / LOCOG/ HO ATTENTION - EMBARGO, RELEASABLE Wednesday July 27, 2011 at 1830 GMT - THIS RESTRICTION APPLIES TO ALL MEDIA INCLUDING WEBSITES ---- EDITORS NOTE ---- RESTRICTED TO EDITORIAL USE - MANDATORY CREDIT *AFP PHOTO / LOCOG/ HO* - NO MARKETING NO ADVERTISING CAMPAIGNS - DISTRIBUTED AS A SERVICE TO CLIENTS (Photo credit should read -/AFP/Getty Images) less 
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Wed, Jul 27, 2011 4:58 PM EDT