Associated Press
COMMERCIAL IMAGE - Actress Eva Longoria joins the Lay's brand to kick off the "Do Us A Flavor" contest at the Lay’s brand’s first ever pop-up shop, Friday, July 20, 2012 in New York.  For the first time ever in the US, the Lay’s brand is asking consumers to create the next great potato chip flavor. The fan who submits the winning flavor will receive $1 million in grand prize money or one percent of their flavor's 2013 net sales, whichever is higher.  Visit www.facebook.com/lays to enter.  (Photo by Diane Bondareff/Invision for Frito-Lay/AP Images)

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