Associated Press
To help launch the Doritos brand’s “For the Bold” campaign, Devin Miles, Seth Sentry, and Snow tha Product plugging in the 6-story vending machine at the Doritos #BoldStage during the South by Southwest Music Festival on Thursday March 14, 2013, in Austin, Texas. The interactive and digital concert experience was controlled by fan engagement on Twitter.  (Photo by Erich Schlegel/Invision for Doritos/AP Images)

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