Associated Press
In this Oct. 13, 2011 photo, Cooper Hefner, son of American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises, Hugh Hefner, poses at the Playboy Mansion in Beverly Hills, Calif. Cooper Hefner is now a 20-year-old junior studying film and history at Chapman University in suburban Orange, Calif., and he says he hopes to be part of an effort to restore Playboy's appeal to young people.     (AP Photo/Kristian Dowling)

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