The new exhibition hall by the architects Herzog and De Meuron is the new landmark of the world watch and jewellery show Baselworld in Basel, Switzerland, on Wednesday, April 24, 2013. Baselworld opens it's doors from April 25 to May 2, 2013. (KEYSTONE/Georgios Kefalas)

Associated Press
The new exhibition hall by the architects Herzog and De Meuron is the new landmark of the world watch and jewellery show Baselworld in Basel, Switzerland, on Wednesday, April 24, 2013. Baselworld opens it's doors from April 25 to May 2, 2013. (KEYSTONE/Georgios Kefalas)
The new exhibition hall by the architects Herzog and De Meuron is the new landmark of the world watch and jewellery show Baselworld in Basel, Switzerland, on Wednesday, April 24, 2013. Baselworld opens it's doors from April 25 to May 2, 2013. (KEYSTONE/Georgios Kefalas)
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