Ferrari President Luca Cordero di Montezemolo delivers his speech during a press conference following a tour for the media, in the Ferrari factory in Maranello, central Italy, Wednesday, May 8, 2013. Ferrari says it will limit sales of its high-performance street cars this year to below 7,000 units to protect the brand's aura of exclusivity. (AP Photo/Marco Vasini)

Associated Press
Ferrari President Luca Cordero di Montezemolo delivers his speech during a press conference following a tour for the media, in the Ferrari factory in Maranello, central Italy, Wednesday, May 8, 2013. Ferrari says it will limit sales of its high-performance street cars this year to below 7,000 units to protect the brand's aura of exclusivity. (AP Photo/Marco Vasini)
Ferrari President Luca Cordero di Montezemolo delivers his speech during a press conference following a tour for the media, in the Ferrari factory in Maranello, central Italy, Wednesday, May 8, 2013. Ferrari says it will limit sales of its high-performance street cars this year to below 7,000 units to protect the brand's aura of exclusivity. (AP Photo/Marco Vasini)
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