FILE - In this April 27, 2010 file photo, a sign for a BP fuel station is seen in London. A new marketing industry report released Thursday, Sept. 15, 2010 shows the British oil company has tumbled ... more 
FILE - In this April 27, 2010 file photo, a sign for a BP fuel station is seen in London. A new marketing industry report released Thursday, Sept. 15, 2010 shows the British oil company has tumbled off a list of the world's top 100 brands. less 
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Associated Press | Photo By Alastair Grant
Fri, Sep 17, 2010 8:54 PM EDT