FILE - In this April 3, 1995 photo, UCLA's Ed O'Bannon celebrates after his team won the championship NCAA game against Arkansas in Seattle. O'Bannon won a collegiate basketball's national ... more 
FILE - In this April 3, 1995 photo, UCLA's Ed O'Bannon celebrates after his team won the championship NCAA game against Arkansas in Seattle. O'Bannon won a collegiate basketball's national championship ring as a member of the 1995 UCLA Bruins. Sonny Vaccaro signed Michael Jordan to his first sneaker deal and made millions as a shoe company executive in charge of endorsements. Together they are seeking to radically alter the NCAA's multibillion dollar business model by leading a legal challenge that seeks a significant revenue share for amateur athletes who receive nothing but scholarships even when their images are used to sell video games, DVDs and other memorabilia. less 
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Associated Press | Photo By Eric Draper
Mon, Sep 20, 2010 4:19 AM EDT