FILE - This Aug. 2, 2011 file photo shows Netflix CEO Reed Hastings speaking at a meeting in Palo Alto, Calif. In a few weeks, Netflix subscribers who want to get DVDs by mail will go to a separate ... more 
FILE - This Aug. 2, 2011 file photo shows Netflix CEO Reed Hastings speaking at a meeting in Palo Alto, Calif. In a few weeks, Netflix subscribers who want to get DVDs by mail will go to a separate website to access Qwikster. The streaming business will continue to be called Netflix. Members who subscribe to both services will have two entries on their credit card statements. Instead of Netflix, the distinctive red envelopes will now say Qwikster. (AP Photo/Paul Sakuma, File) less 
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Associated Press | Photo By Paul Sakuma, File
Mon, Sep 19, 2011 9:58 AM EDT