FILE - In this July 11, 2002, file photo, Netflix co-founder Marc 

FILE - In this July 11, 2002, file photo, Netflix co-founder Marc Randolph looks over the shoulder of Natalya Kontorovich at Netflix Inc.'s Denver distribution site. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Netflix, Jack Dempsey)
Associated Press
FILE - In this July 11, 2002, file photo, Netflix co-founder Marc Randolph looks over the shoulder of Natalya Kontorovich at Netflix Inc.'s Denver distribution site. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Netflix, Jack Dempsey)
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