FILE - In this July 30, 2008 file photo illustration, a silhouetted coaxial cable with the Comcast Corp. logo in the background is seen in Philadelphia. At first blush, NBC's $4.4 billion winning bid ... more 
FILE - In this July 30, 2008 file photo illustration, a silhouetted coaxial cable with the Comcast Corp. logo in the background is seen in Philadelphia. At first blush, NBC's $4.4 billion winning bid for the next four Olympic Games _ a billion more than its closest competitor _ was an example of overpaying for an event on which it lost hundreds of millions of dollars. (AP Photo/Matt Rourke, file) less 
1 / 1
Associated Press | Photo By Matt Rourke, file
Sun, Jun 12, 2011 1:55 PM EDT