FILE - In this June 7, 2006 file photo, Joey Vento, owner of Geno's Steaks in Philadelphia, speaks to a reporter in Philadelphia. The owner of the landmark south Philadelphia cheesesteak stand who ... more 
FILE - In this June 7, 2006 file photo, Joey Vento, owner of Geno's Steaks in Philadelphia, speaks to a reporter in Philadelphia. The owner of the landmark south Philadelphia cheesesteak stand who once told customers to order in English died Tuesday, Aug. 23, 2011. He was 71. (AP Photo/Matt Rourke, File) less 
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Associated Press | Photo By Matt Rourke, File
Tue, Aug 23, 2011 10:14 PM EDT