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FILE - O this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)

Associated Press
FILE - O this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)
FILE - O this July 25, 2008, file photo, Netflix CEO Reed Hastings poses for a photo at Netflix headquarters in Los Gatos, Calif. A new book,"Netflixed: The Epic Battle for America's Eyeballs," is set to go on sale Thursday, Oct. 11, 2012. The book tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Paul Sakuma)
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