A 2015 Ford F-150 truck is seen outside the New York Stock Exchange in New York in this January 13, 2014 file photograph. Aluminum giants Alcoa Inc and Novelis Inc spent decades wooing Detroit's ... more 
A 2015 Ford F-150 truck is seen outside the New York Stock Exchange in New York in this January 13, 2014 file photograph. Aluminum giants Alcoa Inc and Novelis Inc spent decades wooing Detroit's automakers to toss out their heavy steel vehicle bodies and overhaul their factories in order to mass produce vehicles made out of lighter aluminum. This year, with Ford Motor Co's launch of its new aluminum-intensive F-150, they are finally reaping the benefits of that long campaign, a once-a-generation shift in demand for an industry struggling with weak metal demand. To match Analysis ALUMINIUM-AUTOS/ALCOA REUTERS/Lucas Jackson/Files (UNITED STATES - Tags: TRANSPORT BUSINESS) less 
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Reuters | Photo By LUCAS JACKSON / REUTERS
Thu, Jun 19, 2014 1:06 AM EDT