A hand-rickshaw puller waits for customers at a roadside wholesale sugarcane market in Kolkata, in this September 16, 2013 file picture. Consumption of cold drinks and ice cream, and as a result ... more 
A hand-rickshaw puller waits for customers at a roadside wholesale sugarcane market in Kolkata, in this September 16, 2013 file picture. Consumption of cold drinks and ice cream, and as a result demand for sugar, rises in India during the summer months that run roughly from March to June. But this year (2014), demand has been higher as political parties hold huge rallies, some attended by as many as 300,000 people, undeterred by a sweltering heat that can top 40 degrees Celsius. To match INDIA-SUGAR/ELECTION REUTERS/Rupak De Chowdhuri/Files (INDIA - Tags: POLITICS ELECTIONS AGRICULTURE BUSINESS COMMODITIES EMPLOYMENT FOOD) less 
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Reuters | Photo By RUPAK DE CHOWDHURI / REUTERS
Sun, Apr 13, 2014 6:44 PM EDT