FILE - In this Sept. 8, 2011 file photo, Kid Rock performs during a kickoff concert before an NFL football game between the Green Bay Packers and the New Orleans Saints, in Green Bay, Wis. Football is the most profitable sport in America and the most popular show on TV. Sponsorship revenue is expected to rise 15 percent this year, to total about $9.5 billion, said NFL spokesman Brian McCarthy. (AP Photo/Mike Roemer, File)

Associated Press
FILE - In this Sept. 8, 2011 file photo, Kid Rock performs during a kickoff concert before an NFL football game between the Green Bay Packers and the New Orleans Saints, in Green Bay, Wis. Football is the most profitable sport in America and the most popular show on TV. Sponsorship revenue is expected to rise 15 percent this year, to total about $9.5 billion, said NFL spokesman Brian McCarthy. (AP Photo/Mike Roemer, File)
FILE - In this Sept. 8, 2011 file photo, Kid Rock performs during a kickoff concert before an NFL football game between the Green Bay Packers and the New Orleans Saints, in Green Bay, Wis. Football is the most profitable sport in America and the most popular show on TV. Sponsorship revenue is expected to rise 15 percent this year, to total about $9.5 billion, said NFL spokesman Brian McCarthy. (AP Photo/Mike Roemer, File)
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