FILE - In this Wednesday, March 7, 2012 file photo, Apple CEO Tim Cook announces a new iPad during an Apple announcement in San Francisco. Apple is sending out invites Tuesday, Oct. 16, 2012, to reporters for an event next Tuesday, Oct. 23, where it's expected to announce the release of a smaller iPad. (AP Photo/Paul Sakuma, File)

Associated Press
FILE - In this Wednesday, March 7, 2012 file photo, Apple CEO Tim Cook announces a new iPad during an Apple announcement in San Francisco. Apple is sending out invites Tuesday, Oct. 16, 2012, to reporters for an event next Tuesday, Oct. 23, where it's expected to announce the release of a smaller iPad.  (AP Photo/Paul Sakuma, File)
FILE - In this Wednesday, March 7, 2012 file photo, Apple CEO Tim Cook announces a new iPad during an Apple announcement in San Francisco. Apple is sending out invites Tuesday, Oct. 16, 2012, to reporters for an event next Tuesday, Oct. 23, where it's expected to announce the release of a smaller iPad. (AP Photo/Paul Sakuma, File)
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