AUSTIN, TX - MARCH 15: A general view of atomsphere at the 2013 SXSW Music, Film + Interactive Festival held at the Auditorium Shores on March 15, 2013 in Austin, Texas. (Photo by Mark Davis/Getty ... more 
AUSTIN, TX - MARCH 15: A general view of atomsphere at the 2013 SXSW Music, Film + Interactive Festival held at the Auditorium Shores on March 15, 2013 in Austin, Texas. (Photo by Mark Davis/Getty Images for SXSW) less 
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Getty Images | Photo By Mark Davis / Getty Images for SXSW
Sat, Mar 16, 2013 2:12 AM EDT