General Mills cereals are displayed on a kitchen counter in Golden, Colorado in this file photo taken December 17, 2009. General Mills Inc estimated third-quarter earnings below analysts' expectations... more 
General Mills cereals are displayed on a kitchen counter in Golden, Colorado in this file photo taken December 17, 2009. General Mills Inc estimated third-quarter earnings below analysts' expectations as it faces increased competition from store brands and spends more on marketing its yogurts. REUTERS/Rick Wilking/Files (UNITED STATES - Tags: BUSINESS FOOD) less 
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Reuters | Photo By RICK WILKING / REUTERS
Fri, Mar 14, 2014 9:51 AM EDT