Gina Keating's book Netflixed: The Epic Battle for America's Eyeballs is photographed 

Gina Keating's book Netflixed: The Epic Battle for America's Eyeballs is photographed in San Francisco, Tuesday, Oct. 9, 2012. The book, set to go on sale Thursday, Oct. 11, 2012, tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Jeff Chiu)
Associated Press
Gina Keating's book Netflixed: The Epic Battle for America's Eyeballs is photographed in San Francisco, Tuesday, Oct. 9, 2012. The book, set to go on sale Thursday, Oct. 11, 2012, tries to debunk a widely told tale about the company's origins and paints a polarizing portrait of its star CEO Reed Hastings. (AP Photo/Jeff Chiu)
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