GM of The Martin Agency Matt Williams, right, participates in the "Beyond Storytelling: Storybuidling" seminar during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Charles Sykes/Invision for Advertising Week/AP Images)

Associated Press
GM of The Martin Agency Matt Williams, right, participates in the "Beyond Storytelling: Storybuidling" seminar during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Charles Sykes/Invision for Advertising Week/AP Images)
GM of The Martin Agency Matt Williams, right, participates in the "Beyond Storytelling: Storybuidling" seminar during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Charles Sykes/Invision for Advertising Week/AP Images)
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