Greg Rivera, Director XBOX Live Advertising, is seen during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Brian Ach/Invision for Advertising Week/AP Images)

Associated Press
Greg Rivera, Director XBOX Live Advertising, is seen during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Brian Ach/Invision for Advertising Week/AP Images)
Greg Rivera, Director XBOX Live Advertising, is seen during Advertising Week on Monday, Oct. 1, 2012 in New York. (Photo by Brian Ach/Invision for Advertising Week/AP Images)
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