MIAMI, Fl - MARCH 15: Festival-goers don’t miss a beat while getting a beer in Heineken’s immersive new installation at Ultra Music Festival on March 15, 2013 in Miami, Florida. (Photo by ... more 
MIAMI, Fl - MARCH 15: Festival-goers don’t miss a beat while getting a beer in Heineken’s immersive new installation at Ultra Music Festival on March 15, 2013 in Miami, Florida. (Photo by Gustavo Caballero/Getty Images for Heineken) less 
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Getty Images | Photo By Gustavo Caballero / Getty Images for Heineken
Mon, Mar 18, 2013 6:50 PM EDT