IMAGE DISTRIBUTED FOR ADVERTISING WEEK - From left, Ignacio Oreamuno, Executive Director of ADC, Robert Wong, Executive Creative Director of Google Creative Labs, Colleen DeCourcy, CEO of Socialistic, Michael Lebowitz, Founder and CEO of Big Spaceship, Rei Inamoto, Chief Creative Officer of AKQA, and Philippe Meunier, Creative Director of Sid Lee, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)

Associated Press
IMAGE DISTRIBUTED FOR ADVERTISING WEEK - From left, Ignacio Oreamuno, Executive Director of ADC, Robert Wong, Executive Creative Director of Google Creative Labs, Colleen DeCourcy, CEO of Socialistic, Michael Lebowitz, Founder and CEO of Big Spaceship, Rei Inamoto, Chief Creative Officer of AKQA, and Philippe Meunier, Creative Director of Sid Lee, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
IMAGE DISTRIBUTED FOR ADVERTISING WEEK - From left, Ignacio Oreamuno, Executive Director of ADC, Robert Wong, Executive Creative Director of Google Creative Labs, Colleen DeCourcy, CEO of Socialistic, Michael Lebowitz, Founder and CEO of Big Spaceship, Rei Inamoto, Chief Creative Officer of AKQA, and Philippe Meunier, Creative Director of Sid Lee, participate in a panel at Advertising Week on Thursday, Oct. 4, 2012 in New York. (Photo by Jason DeCrow/Invision for Advertising Week/AP Images)
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