IMAGE DISTRIBUTED FOR CROWN ROYAL - Basketball legend Dr. J shares his Reign On moment at the Crown Royal Reign On launch party during All-Star weekend on Saturday, Feb. 16, 2013, in Houston. Reign On is Crown Royal's new advertising campaign released this week. (Photo by Jack Dempsey/Invision for Crown Royal/AP Images)

Associated Press
IMAGE DISTRIBUTED FOR CROWN ROYAL - Basketball legend Dr. J shares his Reign On moment at the Crown Royal Reign On launch party during All-Star weekend on Saturday, Feb. 16, 2013, in Houston. Reign On is Crown Royal's new advertising campaign released this week. (Photo by Jack Dempsey/Invision for Crown Royal/AP Images)
IMAGE DISTRIBUTED FOR CROWN ROYAL - Basketball legend Dr. J shares his Reign On moment at the Crown Royal Reign On launch party during All-Star weekend on Saturday, Feb. 16, 2013, in Houston. Reign On is Crown Royal's new advertising campaign released this week. (Photo by Jack Dempsey/Invision for Crown Royal/AP Images)
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