IMAGE DISTRIBUTED FOR ELEPHANTI - The San Francisco launch of the new free social app, Elephanti, that connects customers with local merchants, lets them discover new ones, and gives them a guaranteed discount every time they make a purchase, on Thursday, Nov. 29, 2012 in San Francisco, Calif. (Photo by Alison Yin/AP Images for Elephanti)

Associated Press
IMAGE DISTRIBUTED FOR ELEPHANTI - The San Francisco launch of the new free social app, Elephanti, that connects customers with local merchants, lets them discover new ones, and gives them a guaranteed discount every time they make a purchase, on Thursday, Nov. 29, 2012 in San Francisco, Calif.  (Photo by Alison Yin/AP Images for Elephanti)
IMAGE DISTRIBUTED FOR ELEPHANTI - The San Francisco launch of the new free social app, Elephanti, that connects customers with local merchants, lets them discover new ones, and gives them a guaranteed discount every time they make a purchase, on Thursday, Nov. 29, 2012 in San Francisco, Calif. (Photo by Alison Yin/AP Images for Elephanti)
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