IMAGE DISTRIBUTED FOR MEXICO TOURISM BOARD - Gerardo Llanes, Mexico Tourism Board's CMO, center, along with Mike Perlis, President and CEO, Forbes Media, left, and John Paul DeJoria, Founder of Paul ... more 
IMAGE DISTRIBUTED FOR MEXICO TOURISM BOARD - Gerardo Llanes, Mexico Tourism Board's CMO, center, along with Mike Perlis, President and CEO, Forbes Media, left, and John Paul DeJoria, Founder of Paul Mitchell and co-founder of The Patron Spirits Company celebrate a night of Mexican luxury at Forbes' '30 Under 30' event at the home of John Paul and Eloise DeJoria during SXSW on Monday, March 11, 2013 in Austin. (Aaron M. Sprecher/AP Images for Mexico Tourism Board) less 
1 / 1
Associated Press
Tue, Mar 12, 2013 6:12 AM EDT