IMAGE DISTRIBUTED FOR P&G - Television personality Vanessa Lachey left, football player Hakeem Nicks and actress Katrina Bowden join Procter & Gamble in New York, Wednesday, June 19, 2013, to kick-off... more 
IMAGE DISTRIBUTED FOR P&G - Television personality Vanessa Lachey left, football player Hakeem Nicks and actress Katrina Bowden join Procter & Gamble in New York, Wednesday, June 19, 2013, to kick-off The #EverydayEffect campaign, which aims to show consumers how P&G brands improve their everyday lives in small, yet meaningful ways. (Photo by Diane Bondareff/Invision for P&G/AP Images) less 
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Associated Press
Wed, Jun 19, 2013 1:54 PM EDT