IMAGE DISTRIBUTED FOR T MOBILE - T-Mobile CMO Mike Sievert describes the company's new revolutionary device upgrade program JUMP! that allows customers the unprecedented ability to upgrade or replace ... more 
IMAGE DISTRIBUTED FOR T MOBILE - T-Mobile CMO Mike Sievert describes the company's new revolutionary device upgrade program JUMP! that allows customers the unprecedented ability to upgrade or replace their smart phones up to twice a year after six months in the program during T Mobile's Un-carrier event at Skyline Studios, Wednesday, July 10, 2013, in New York. (John Minchillo/AP Images for T Mobile) less 
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Associated Press
Thu, Jul 11, 2013 4:44 AM EDT