IMAGE DISTRIBUTED FOR T MOBILE - T-Mobile's CMO Mike Sievert announces the company is extending its Un-carrier strategy to all families by eliminating credit checks and annual service contracts during... more 
IMAGE DISTRIBUTED FOR T MOBILE - T-Mobile's CMO Mike Sievert announces the company is extending its Un-carrier strategy to all families by eliminating credit checks and annual service contracts during T Mobile's Un-carrier event at Skyline Studios, Wednesday, July 10, 2013, in New York. T-Mobile's strategy provides the same multi-line rates and network experience to all families, regardless of their credit history, an industry first. (John Minchillo / AP Images for T Mobile) less 
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Associated Press
Thu, Jul 11, 2013 4:45 AM EDT