In this image taken on Sept. 10, 2012, Rice Krispies Treats from 

In this image taken on Sept. 10, 2012, Rice Krispies Treats from top to bottom, My Essentials Crispy Rice Toasted Rice Cereal, Erewhon Crispy Brown Rice,  Market Basket Crispy Rice Cereal, Kellogg’s Gluten-Free Rice Krispies, EnviroKidz Organic Koala Crisp Cereal and Kellogg’s Rice Krispies are shown in Concord, N.H. (AP Photo/Matthew Mead)
Associated Press
In this image taken on Sept. 10, 2012, Rice Krispies Treats from top to bottom, My Essentials Crispy Rice Toasted Rice Cereal, Erewhon Crispy Brown Rice, Market Basket Crispy Rice Cereal, Kellogg’s Gluten-Free Rice Krispies, EnviroKidz Organic Koala Crisp Cereal and Kellogg’s Rice Krispies are shown in Concord, N.H. (AP Photo/Matthew Mead)
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