SAN FRANCISCO, CA - OCTOBER 18: Sony Computer Entertainment of America President and CEO Jack Tretton (R) speaks with John Battelle (L) during the 2011 Web 2.0 Summit on October 18, 2011 in San ... more 
SAN FRANCISCO, CA - OCTOBER 18: Sony Computer Entertainment of America President and CEO Jack Tretton (R) speaks with John Battelle (L) during the 2011 Web 2.0 Summit on October 18, 2011 in San Francisco, California. The 2011 Web 2.0 Summit features keynote addresses by Internet and Technology leaders and runs through Wednesday. (Photo by Justin Sullivan/Getty Images) less 
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Getty Images | Photo By Justin Sullivan / Getty Images
Tue, Oct 18, 2011 8:07 PM EDT