NEW YORK, NY - MARCH 02: Ben & Jerry's Co-Founders Ben Cohen and Jerry Greenfield speak with Jimmy Fallon (center) to announce "Late Night Snack, the newest Fair Trade flavor at Studio 6B Rockefeller... more 
NEW YORK, NY - MARCH 02: Ben & Jerry's Co-Founders Ben Cohen and Jerry Greenfield speak with Jimmy Fallon (center) to announce "Late Night Snack, the newest Fair Trade flavor at Studio 6B Rockefeller Center on March 2, 2011 in New York, United States. (Photo by Mike Coppola/Getty Images for Ben & Jerry's) less 
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Getty Images | Photo By Mike Coppola / Getty Images for Ben & Jerry's
Wed, Mar 2, 2011 8:48 PM EST