(l-r) Michael Hejtmanek, President of Hasselblad USA, and Daniel Dae Kim show of the new Hasselblad Lunar camera at Resorts West House of Luxury, on Sunday, Jan. 20, 2013, in Park City, Utah. (Photo by Ben Cohen/Invision for Rand Luxury/AP Images)

Associated Press
(l-r) Michael Hejtmanek, President  of Hasselblad USA, and Daniel Dae Kim show of the new Hasselblad Lunar camera at Resorts West House of Luxury, on Sunday, Jan. 20, 2013, in Park City, Utah. (Photo by Ben Cohen/Invision for Rand Luxury/AP Images)
(l-r) Michael Hejtmanek, President of Hasselblad USA, and Daniel Dae Kim show of the new Hasselblad Lunar camera at Resorts West House of Luxury, on Sunday, Jan. 20, 2013, in Park City, Utah. (Photo by Ben Cohen/Invision for Rand Luxury/AP Images)
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