A large toboggan ride looms over other booths on Broadway as preparations continue for Super Bowl XLVIII in New York January 28, 2014. New Jersey's MetLife Stadium will host the first outdoor, ... more 
A large toboggan ride looms over other booths on Broadway as preparations continue for Super Bowl XLVIII in New York January 28, 2014. New Jersey's MetLife Stadium will host the first outdoor, cold-weather Super Bowl February 2. As part of festivities, the NFL is sponsoring activities along 'Super Bowl Boulevard', located on Broadway between 34th and 47th streets in Manhattan. REUTERS/Lucas Jackson (UNITED STATES - Tags: SPORT SOCIETY FOOTBALL) less 
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Reuters | Photo By LUCAS JACKSON / REUTERS
Tue, Jan 28, 2014 6:10 PM EST